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Join HCS · Member Privileges · Complimentary shipping on orders over HK$600

Privacy Policy

Privacy Policy


Updated and Effective Date: [October 9, 2025]

Howard Cai Select (hereinafter referred to as “we,” “us,” or “our”), the operator of Howard Cai Select, respects your privacy concerns and values our relationship with you.

When you visit our store established through authorization by our SaaS service provider, SHOPLINE (hereinafter referred to as “SHOPLINE”), we may collect, process, and use personal data about you (including your employees and/or representatives, or persons acting on your behalf). If you visit or make a purchase on the store, we may also collect and use your personal data. We understand the importance of personal data and are committed to maintaining the integrity and security of the store.

This Privacy Policy describes the types of personal data we collect, how we use that information, with whom we share it, and the options available to you regarding our use of your data.


This Privacy Policy explains the following:

  • What we collect

  • Information you provide

  • How we use personal data

  • How we use cookies and other tracking technologies

  • How we process, share, transfer, and disclose personal data

  • Your rights and choices

  • How we protect personal data

  • How we update this Privacy Policy

  • How to contact us


What We Collect

We may obtain personal data about you from various sources. When you access our store, extensions, or through our social media pages (such as Facebook or Instagram), we may collect information about you. Our products are also sold through physical retail stores and department stores; if you are a member of our store and make a purchase at one of these outlets, related records may also be collected. Additionally, when you visit our store or social media pages, we may automatically collect certain information about your device or browsing behaviour through cookies, server logs, and web beacons.

Categories of Personal Data Collected

Depending on your interaction with the store, the categories of personal data collected may include:

  1. Identification Information: e.g., name, address, phone number, email, credit card or bank account details, government-issued identifiers (ID, tax number, passport number, etc.).

  2. Personal Characteristics: e.g., gender, date of birth, body measurements.

  3. Social and Lifestyle Information: e.g., residence, property, immigration status, lifestyle habits, or membership in organizations or associations.


Information You Provide

You may provide personal data to us in several ways, such as when you register on our store, make a purchase, or interact through our social media channels. The types of information you may provide include:

  • Contact details (name, mailing address, email, phone number)

  • Date of birth, gender, and preferred language

  • Login credentials (username and password)

  • Payment information (card details, billing and shipping address)

  • Purchase history and product preferences

  • Uploaded content (photos, videos, reviews)

  • Social media profile data (e.g., profile picture, likes, location, friend lists)

  • Device identifiers (IP address, MAC address, online identifiers)

Providing this information is voluntary; however, without it, certain services or promotions may not be available.


Why We Collect Your Personal Data

We collect personal data for the following purposes:

  1. Customer management and service

  2. Consumer protection and dispute resolution

  3. Online shopping and e-commerce services

  4. Identity verification and fraud prevention

  5. Transaction safety and debt collection

  6. Marketing, promotions, and communication of updates

  7. Compliance with legal obligations


How We Use Personal Data

We may use your data to:

  • Process transactions and manage orders

  • Provide customer service and account management

  • Send promotional and non-marketing communications

  • Customize advertisements and offers

  • Conduct surveys, contests, and events

  • Improve our products and services through analysis and research

  • Comply with legal obligations

If you provide consent, we may also use your information for direct marketing through channels such as email, SMS, phone, or social media. You may opt out at any time following the “Your Rights and Choices” section below.


Cookies and Tracking Technologies

What Are Cookies
Cookies are small data files stored on your device by the website’s server. They help recognize your browser upon future visits and store user preferences or other information.

How We Use Cookies
We use cookies to enhance user experience, identify returning visitors, remember login status, and improve our services. You may disable cookies in your browser settings, but some site functions may not work properly as a result.

Managing Cookies
You can manage or delete cookies in your browser. Refer to your browser’s “Help” section for detailed instructions (Chrome, Safari, Firefox, etc.).

For SHOPLINE’s own cookie usage and policy, please refer to SHOPLINE Privacy Policy.


How We Process, Share, Transfer, and Disclose Personal Data

Processing and Use:
We may engage third-party partners (e.g., payment processors, logistics providers) to process your data for specific purposes, under confidentiality and data protection agreements.

Sharing:
We may share your data only under specific conditions such as:

  • With your prior consent

  • To comply with laws or legal requests

  • To protect public safety or vital interests

  • With SHOPLINE and its affiliates to facilitate service delivery

  • With authorized third-party service providers for legitimate business needs

Transfer:
We generally do not transfer control of personal data unless it is necessary (e.g., merger, acquisition, legal obligation) and only with your prior notification and consent.

Public Disclosure:
We do not disclose personal data publicly except as required by law.


Minors

This store is not intended for individuals under 18 years of age. We do not knowingly collect data from minors. If a parent or guardian believes their child has provided us with personal data, please contact us for deletion.


Your Rights and Choices

You may:

  • Update your communication preferences

  • Opt out of marketing emails or messages

  • Withdraw previously given consent

  • Request access to or deletion of your data

To opt out of emails: Click “unsubscribe” at the bottom of our messages or contact us at info@orfevrecap.com
To withdraw consent or request deletion: Contact our data protection officer at the same email address.


How We Protect Personal Data

We implement administrative, technical, and physical safeguards to protect your data from unauthorized access, disclosure, or alteration. However, no system can be completely secure.

For more details on how SHOPLINE protects and retains data, refer to SHOPLINE Privacy Policy.


Updates to This Policy

This Privacy Policy may be updated periodically without prior notice. The latest version will always be posted on our store with the updated date indicated at the top.


Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy, please contact us at:
📧 info@orfevrecap.com

Last Updated: October 9, 2025